Core · AI Reception & Lead Capture
Every enquiry captured, whatever hour it lands.
Core is the reception layer: an AI voice agent answering every call, WhatsApp and website enquiry in your firm’s name around the clock, booking what can be booked into your diary, and writing every conversation back to your CRM. Built and run for you.
£1,497 a month
£3,497 implementation · month one, and refundable
“We are paying for leads, but we are losing opportunities because nobody is available to answer and process every enquiry.”
Single-branch independent agencies, two to eight staff, who want every enquiry handled around the clock before they need automated sales follow-up.
The net, drawn
Every enquiry, from the phone, the website chat and the portals, falls into the same net and lands as a tidy card: a name, a number, and what they wanted. That is the whole of Core’s job. Nothing reaches voicemail, and nothing depends on who happened to be free.
Capture
What happens to an enquiry on Core.
Answered
in seconds, in your name, at any hour
Understood
who they are, what they want, how urgent
Booked
the viewing or the valuation, into your diary
Written back
contact, transcript and appointment, in your CRM
Reported
one email every evening, ninety seconds to read
What arrives on Core
In the box, in full.
- Every inbound call answered in your firm's name, at any hour, on any day
- It qualifies the caller, books the viewing or the valuation, and escalates what needs you
- A missed or abandoned call texted back within seconds, carrying the booking link
- The enquiry form on your website answered by a call, in minutes rather than days
- WhatsApp and text on the same lead record, not a separate inbox
- Every conversation transcribed, summarised, and written to your CRM
Fair use: 500 answered voice minutes a month. We tell you before you near it, never after.
The machinery underneath
2 of the six agents work this rung.
1. Reception
Answers every call, message and website enquiry in your name, at any hour, and books what can be booked.
6. Intelligence and governance
Reads the whole operation: call quality checked, funnels measured, and recommendations put in front of management.
Basic reporting on Core, advanced intelligence on Growth, full intelligence and governance on Premium.
The agents are how the promise is delivered, never what is sold. One agent, one job, each with its own hard limits.
The work itself
Watch what it does with a real call.
Speed to lead
The portal enquiry becomes a viewing, not a voicemail.
A portal enquiry has a shelf life measured in minutes, and the agent who replies first usually gets the instruction. Yours is called and texted inside the minute, asked whether they are buying or selling, and asked the questions that matter: area, budget, timing. Your negotiator arrives already knowing who they are meeting.
What you get: Viewings in the diary instead of enquiries in a queue.
Valuation and instruction intake
The market appraisal booked, never guessed at.
It captures the address, beds, tenure, motivation and timeline, and then books the valuer. It never states a figure, and that is deliberate: the appraisal is your business and a number given by an assistant is a liability. For letting agents the same workflow captures the landlord instruction: portfolio size, management level, address.
What you get: The appointment that starts every instruction, in the diary.
A worked example
Residential sales agencies, end to end.
Residential sales agencies, one to three branches, with real portal spend.
Why firms like this buy: Most valuation opportunities are missed, and most portal enquiries land outside office hours. The enquiry has a shelf life measured in minutes, and the agent who answers first usually gets the instruction.
- S1Speed to leadA portal or website enquiry fires a trigger, and it is called and texted inside the minute: buying or selling, area, budget, timeline.
- S2Valuation bookingAddress, beds, tenure, motivation and timeline captured, then the market appraisal booked. It is the highest-value appointment in the business.
- S3Viewing bookingBooked against the negotiator diary and vendor availability, reminded the day before and two hours out, with feedback collected afterwards.
- S4Out of hours and overflowAnswers what the branch cannot, qualifies it, books it, and logs it for the morning.
The hard limit · It never states a valuation figure: it books the valuer. No steering on viewings. Redress-scheme conduct applies to every word it says.
The arithmetic, out loud
What Core costs against what it replaces.
Against a hire
Core automates roughly the equivalent of 0.4 to 0.6 of a full-time front-desk role: after-hours coverage, appointment booking, enquiry capture and the CRM entry that follows. Half of a £25,000 employee costs about £14,000 a year once employer National Insurance and pension are counted, which is close to Core’s whole subscription, before counting the hours nobody is paid to work.
The half-role allocation is an illustrative assumption, not a measured average for UK agencies. The salary inputs are current published figures.
Against a transaction
Core is about 38% of one average fee a month: one additional completed transaction every two and a half months covers it.
HomeOwners Alliance, 2026: the average UK estate agency fee is about £3,900 on a £275,000 sale, at 1.42% including VAT. That is arithmetic on a published average, not a promise about your firm. Whether the system wins those transactions is exactly what the first thirty days exist to show.
It books, or you get the build money back.
The Booked Guarantee
If it does not book you a single appointment in your first 30 days, we refund the implementation fee in full. You keep every recording, transcript and contact it captured.
The terms in full, no asteriskThe Implementation Guarantee
If your agreed workflows are not functioning to the signed implementation specification at launch, we keep building at no further implementation charge until they are.
Your first thirty days are an optimisation period: we review the calls, refine the qualification, tune the escalation and improve the booking, as part of the price rather than a new invoice.
When you outgrow Core
Growth: AI Sales & Lettings Workforce
The moment enquiries are being captured faster than your team can qualify and chase them, the leak moves downstream. Growth exists for exactly that.
Before you ask
The questions Core buyers actually ask.
What happens when a caller asks something it cannot answer?
It says so, takes the details, and passes the call to a named person with the full transcript. It never guesses at a valuation, a lease question or anything legal or contested. The hard limits are built into the system, not written in a manual.
Does Core qualify leads?
It captures the basics on every enquiry: who they are, what they are looking for, area, budget and timing, so your negotiator never walks in cold. Scoring against your own criteria and the follow-up sequences that chase an answer are Growth’s job, and that is the honest boundary between the two rungs.
Which of the six agents am I getting?
The reception agent in full, plus the basic tier of the intelligence layer, which is what produces your end-of-day report. The other agents arrive on Growth and Premium. The agents are the machinery; what you are buying is that nothing rings out unanswered.
Hear Core answer before you commit.
Request a demo and hear it handle a property call. Then pay the implementation fee with no subscription attached: if it has not booked you a single appointment in thirty days, you get that fee back.
Core £3,497 in month one, refundable · then £1,497 a month · cancel with 30 days’ notice