The Booked Guarantee
It books, or you get the build money back.
Month one is the implementation fee, and there is no subscription to pay with it. If it has not booked you a single appointment in thirty days, we refund that fee in full and the monthly never starts. You keep every recording, transcript and contact it captured.
What you pay, and when
- Month oneThe implementation fee, and nothing else
No subscription in month one. This is the month the guarantee covers: if it books you nothing in thirty days, this comes back in full.
- Month twoThe monthly fee starts
Only once it is live and working. The invoice goes down from here, never up.
- Every month afterThe monthly fee, nothing else
No per-call charges. Voice minutes carry a fair-use boundary per tier, and we tell you before you near it. Cancel with 30 days’ notice.
From £1,497 a month. Your exact price depends on which rung you pick, and the published pricing is the pricing. The guarantee in full, with nothing held back.
What you get from day one
- Live on your real calls in 14 to 21 days, answering as your firm
- Every call answered, qualified, and either booked or passed to the right person
- Every conversation transcribed, summarised and written back to your system
- Built, connected, watched and tuned by us. There is no dashboard to learn
- An end-of-day report every morning by 7am: every call and every booking from the day before, in one email
Why we do it this way: the implementation fee is the part that makes people hesitate, so we do not charge it until the thing has already worked. If it does not, you have lost nothing and we have lost a month. That is the right way round.
Request my 15-minute call
Takes under a minute. We’ll confirm a time by email.
What happens next
Four steps, no surprises.
You request a 15-minute call
We ask what you miss now: how many calls ring out, when they ring out, and what one instruction is worth to you. If it will not pay for itself we say so on that call, and that is the end of it.
It goes live on your number, in 14 to 21 days
We build it, connect it to your phone, your diary and your CRM, and test it before it speaks to anyone. You keep your number. Nothing about how you work changes.
It answers everything you miss, for 30 days
Every call answered in seconds, day or night. Qualified properly, booked into your diary, and written back to your system with a transcript. Every morning by 7am you get one email covering the whole of the day before, so you know it is working from the first morning rather than the thirtieth.
You judge it on the log, not on our word
If it has not booked you a single appointment in those 30 days, tell us and we refund the implementation fee in full. No forms, no exit call. You keep every recording and every contact it captured, and no monthly is ever charged.
You will not be waiting thirty days to find out
You know whether it worked by the first morning.
The end-of-day report
Every morning by 7am, one email covering the day before. Ninety seconds to read.
You do not have to log into anything to know whether it is working. Every morning by 7am you get one email covering the whole of the day before, written in plain English rather than dashboard metrics. It is also the record the guarantee is settled from, so if we ever disagree about whether it booked you something, we are both reading the same file.
- Every call it answered, who rang and what they wanted
- Every appointment it booked, with the name and the time
- How many of those came in after you had gone home
- Anything it passed to a person, and the reason it did
- Anything still waiting on someone, so nothing quietly goes cold
- The recording and transcript of every call, linked
The whole cost, not the first number
What a year costs, drawn out before you ask.
One month of this is bigger than the others, and you should see which one and why before you pay anything, not work it out from an invoice in eight weeks’ time.
A year on Core, month by month
Twelve months, everything in: £19,964
- Month one · £3,497
- The £3,497 implementation fee and nothing else. No subscription yet. This is the money you get back if it books you nothing.
- Month two · £1,497
- The monthly fee starts, and this is as high as it goes from here. If the first thirty days booked you nothing, you are gone before this arrives and it is never charged.
- Months three to twelve · £1,497
- Flat. No per-call charges, no usage bills, no annual increase sprung on you. Cancel with 30 days’ notice.
Or pay up front, and keep a month or two
We do not offer this at signup, and that is on purpose. The first month has to be yours to walk away from, so the up-front terms open in month two, once it has already booked you something. On Core, at £1,497 a month:
- Six months up frontSave £1,497
- £7,485
- One month free. You pay for five months and get 6.
- Twelve months up frontSave £2,994
- £14,970
- Two months free. You pay for ten months and get 12, and your price is locked for the year.
The implementation fee is unchanged either way, and there is no penalty for staying monthly. If you want to keep paying month to month for the next five years, that is a perfectly good answer and we will never ring you about it.
The same year on every rung
| Rung | Month one | Month two | Then monthly | Twelve months, all in |
|---|---|---|---|---|
| Core | £1,497refundable | £1,497includes £3,497 implementation | £1,497 | £19,964 |
| Growth | £2,497refundable | £2,497includes £5,997 implementation | £2,497 | £33,464 |
| Premium | £3,497refundable | £3,497includes £8,997 implementation | £3,497 | £47,464 |
The Booked Guarantee, in full
No asterisk. Here is the whole thing.
A guarantee is only worth what it is worth on the worst day, so here is the whole thing rather than an asterisk. Three of these are things you do. The rest are just what the words mean, written down before either of us needs them.
Three things we need from you
- 01
Let it answer the phone
Your calls have to reach it: call forwarding live on the number we agree, and left in place for the thirty days. It cannot book an appointment from a call it never heard. If calls are diverted away from it, the clock pauses until they come back.
- 02
Give it a diary it can book into
The calendar connected, and at least ten bookable slots a week. An assistant that books into a full diary has nowhere to put anybody, and that is not a fault of the assistant.
- 03
Finish the build with us
Your services, prices, areas and policies, and your sign-off on the script, within ten working days of starting. The thirty days begin the day it answers its first real call, not the day you pay, so nothing is running down while we wait.
If the calls simply do not come, we extend rather than void
If it answers fewer than twenty genuine enquiries in the thirty days, the window does not expire, it extends, at no charge, until it has had twenty real chances, up to a further sixty days. A guarantee you lose because your phone was quiet is not a guarantee, it is a technicality, and we are not going to write one.
What counts as a booking
A booking is a confirmed appointment in your diary with a named contact and a time, made by the assistant: a valuation, a viewing, a survey, a job slot, or a callback at a fixed time. One is enough. The guarantee is about whether it works at all, not about how many.
What we do not count as a missed booking
- Wrong numbers, silent calls, robocalls and cold sales calls
- Your own staff, your suppliers and your contractors ringing in
- Existing customers chasing an invoice, an update or a complaint. Handled and logged, but nobody was ever going to book
- Callers outside your area, or asking for something you do not do
- Anything it is instructed never to do: value a property, interpret a lease, rule on a service charge, or decide a right-to-rent check
None of these are the assistant failing, so none of them are counted against it. They are all answered, logged and in the next morning’s report.
Days nobody could work do not count
If your phone line, CRM or diary is down, or ours is, those days are added back to the window. Neither of us is judged on a day the equipment was off.
Claiming takes one email
Tell us within fourteen days of the window closing. No form, no exit interview, no retention offer, no discount to make you stay. We refund the implementation fee in full to the card that paid it within five working days, and no subscription is charged. If you went past the fair-use minutes on your tier, those were bought from a network on your behalf and are not refunded.
Once per business
One guarantee window per firm. It is a way to find out whether this works without risking money, not a rolling free month.
And who settles it: Every call is recorded, transcribed and time-stamped, and you have all of it by 7am the next morning in the end-of-day report. If we ever disagree about whether it booked you something, neither of us is remembering: we are both reading the same log.